30 Positive Affirmations to Kick Off the Week Positively Why are affirmations so important? Affirmations are important because they allow you to assure yourself of who you are and what you’re capable of. They also further affirm the facts about yourself which you may or may not believe to be true. Affirmations can be negative or positive; in fact you may already tell yourself affirmations throughout the day already without even knowing it. For example… "The Importance of Morning Positive Affirmations"